Breast Wishes Fund


AIM@Wellness Program

Breast Wishes Fund’s core prevention and education program is AIM @ Wellness. A@W is an educational community experience that is simultaneously fun and informative for college-aged students and adults. A@W offers information to increase awareness around healthy choices for food, body and beauty care products, and environmental toxins.


The mission of Aim @ Wellness (A@W) is to offer tools for participants to feel great right now and significantly reduce future cancer diagnoses for the next generation.


  • Offer healthy choices and a variety of substitutions.
  • Introduce local/national wellness products and practitioners to students.
  • Network health care professional communities.
  • Create nurturing body, mind, and spirit support relationships.
  • Track and provide research data on long-term behavior modification and cancer rates.
  • Provide choices for breast cancer treatment and prevention education.


A@W supports the needs of high school and college students. In the USA, A@W engages sororities at universities as the ideal partners for networking, research tracking of young women and alumni, and exponential exposure though is available to schools without a Greek system also. Each year, new locations are added to the program, while flagship schools maintain engagement. Planned events include music festivals such as South By Southwest, Bonnaroo and Coachella, which extend the number of young people, reached exponentially.


Participants explore different wellness stations, including free treatments and consultations with health care professionals, introducing students to national and their local wellness communities for continued support after the A@W event. Many stations include free samples of quality, non-toxic nutrition, health, and beauty products from both local and national partners. A@W’s signature Body Art Booth, where women can create beautiful art, is an inviting way for participants to make a positive connection with their bodies. Stations could include:

organic cosmetic makeovers, Vitamin D education, friendly foods, paraben & phthalate-free face and body care products, art therapy, non-toxic manicures, Qi Gong and yoga, chemical free environment, lymphatic system, women’s health, massage & stress reduction, Ayurvedic consultations, healthy breast education and related original videos.


Breast Wishes Fund provides guidance and oversight for the health event. BWF’s main goal is to create a fun, enriching celebration of local community wellness and every day, empowerment based disease prevention solutions. The grand event is modified and personalized to meet the needs of each hosting campus, school, or community venue.


AIM @ Wellness nurtures networking health care and holistic cancer professionals, national/local natural body care, lifestyle and superfood companies with young adults. It’s a fun and creative way to help integrate new habits and healthful products into students lives, leading to a sustained local connection and long-lasting support. The energetic, nurturing and healthy environment takes the “scare” out of cancer prevention and provides solutions and substitutions for physical, mental and emotional evolution.


Breast Wishes Fund plans to expand A@W throughout the USA and international college campuses. Partnering in the UK with Neal’s Yard Remedies where they have a presence will offer AIM @ Wellness societies local health care professional events and support. A smaller program in the major cities of India in conjunction with International Women’s Day is also in the works.

AIM @ Wellness will open the door to a Week to Wellness. This comprehensive program takes the fundamentals from the 1-day event straight to the sorority houses, classrooms and kitchens. Attendees will learn more about cooking healthy foods, targeted wellness activities, and living in a toxic-free environment. Participants engage in daily activities, share their stories and journal their accomplishments with a competitive program for the sororities and team sports.

As A@W grows through repeated visits, AIM @ Wellness chapters and societies will form, establishing on-going education and engagement events throughout the year.

Please visit this link to view a short film from the University of New Mexico’s A@W event. Screenings of “the ME film” will become an integral component of A@W’s programming in 2018. Nationwide screening events for 2018’s Breast Cancer Awareness Month will capitalize on Breast Wishes Founder, Lexie Shabel, living her trailblazing choices with cancer for 11 years. Highlighting BWF’s brand line, “Give US Choices”, a YouTube upload campaign will involve people internationally to share their choices with their breast cancer and prevention of disease.


Events are produced through financial and in-kind contributions and partnering with local and national companies and health care professionals. Advertising options offer massive visibility to college campuses and high schools. The program also engages community volunteers to participate with set-up, production and follow-up as guided by Breast Wishes Fund.